Felix capital leads Series A round to accelerate Peppy’s mission to become a leading digital health platform, supporting employees in life’s most important stages

Health and wellness is at the heart of our investment strategy at Felix. With “aspiration for a better life” as one of our key themes, we’re drawn to propositions that change consumers’ interactions with our healthcare systems and providers, where there’s an opportunity to build meaningful communities and brands around health. …


Felix Capital co-leads $21.5m Series A with DST to support Juni’s European expansion plans.

Many of us at Felix have spent time as entrepreneurs or operators, giving us the privileged position of having experienced first-hand the challenges business owners face. Often at the top of that list, financial operations and the associated functions, can be a real pain point for small-to-mid enterprises (“SMEs”).

eCommerce SME’s have it particularly tough due to the multi-channel and digital nature of their operations — tracking payments across Shopify, Stripe, and Paypal (amongst others) while paying expenses from a separate account and reconciling everything with accounting tools, is time consuming and frustrating. We see these recurring issues in many…


Felix is hiring a Chief Operating Officer (COO).

We are a venture firm for the Creative Class, operating at the intersection of technology and creativity, with a vision to empower digital lifestyles. We support ambitious entrepreneurs building brands and businesses that shape our culture and have a positive impact on the world.

Established in 2015 in London, Felix Capital (“Felix”) has three generations of funds under management (totalling c. $600m), with a very strong performance to date. This amount will continue to grow as we add new funds in line with our thematic strategy investing both at early and growth…


Reflecting on our investment in Oatly as it goes public

At Felix, we’ve been Oatly customers longer than we’ve been investors. Each Monday morning, our Felix refrigerator is freshly stocked with a carton of Organic and one Barista Edition (for the baristas among us!). As investors in consumer brands and platforms, there is no truer testament to product and brand strength than when the customer love exists within our own team.

Source: Oatly F-1

In 2017 we had our first glimpse behind the scenes at Oatly, witnessing Toni Petersson on stage at an investor event hosted by our friends and Oatly’s early backers, Verlinvest. One of our core missions at Felix is to…


Felix Capital donates a portion of its carried interest to charity: water

Photo credit: charity: water

What does water mean to you?

What does water mean to you? To many of us who have water at the twist of a tap, we might never have thought of an answer to this question. We are able to drink, farm, trade, live, and create — every day, in a safe, peaceful and nourishing environment. Within the Felix family, we are very sensitive to the fact that water enables people to build communities. It’s a source of empowerment.


Felix capital leads Series A round to accelerate everdrop’s mission to become the global sustainable consumer goods company

everdrop products — laundry detergent, cleaning sprays, and dishwashing tablets (left to right)

At Felix, we are obsessed with founders and teams that pioneer cultural shifts at a global scale and are building strong brands that move the world forward. Over the past years, one of these cultural shifts is increasing awareness of sustainability — as the climate crisis and plastic pollution become ever more urgent issues — and growing interest in adopting a more sustainable lifestyle.

We are strong believers in the urgency to tackle this global crisis and eager practitioners ourselves. Over the…


Felix Capital leads $7m Series A to support the explosive growth of the crafting digital platform, powering its users’ creativity across over 180 countries

At Felix, we have defined ourselves, since day one, as a venture firm for the Creative Class. We believe in the transformative power of the intersection between creativity and technology, and the Creative Class are the thought leaders driving global shifts in behaviours and lifestyles. …


Felix leads €15m Series A round in fast-growing mobile insurance brand, LeoCare

Transforming insurance, a hundreds-year old industry

At Felix, our core thesis is that digital technologies are shaping consumer lifestyles, giving rise to a new generation of loved and trusted brands and platforms that offer a better customer experience (and the enabling software that helps companies do this). While these changes are deeply evident in the way we now discover and buy products (see Farfetch, Goop, Mejuri, HighSnobiety, etc.), eat (see Deliveroo, HungryPanda, Frichti etc.), travel and get around (see Heetch, Dott, VanMoof etc.), and improve wellness & fitness (see Peloton, Urban, Unmind etc.) …


Since the foundation of Felix, our core investment mission has been to understand how technology is shaping and reshaping our behaviors and transforming the face of retail. Over the last decade alone, various new technologies — from the large platforms which have now become household names, to smaller brands and tools that enhance the eCommerce ecosystem — have upended and defined the modern commerce journey.

Perhaps no company has defined modern commerce more than Amazon, now the largest eCommerce business in the world, with over $335bn of GMV delivered on the platform last year alone and powering about half of…


Angela Chou and Joseph (JP) Pizzolato bring us complementary expertise in product and B2B SaaS, and continue to expand the diversity of our team, increasing the number of nationalities in the team to 8

As we’re growing Felix, we have more capital to invest (we recently announced our new $300m fundraising) and a wider family, supporting 36 portfolio companies to date. …

Felix Capital

A Venture Capital investor for the Creative Class

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